Myra Pervez is an associate creative director and cool mom based in the Bay Area
Upwork Remote work has so many benefits—but you do miss out on those moments of connection: the ones that make you feel like you really know someone. So we took a break from the glowing screen and brought our global community right to our biggest, most impactful clients in a one-of-a-kind experience that would leave them thirsty for more. We invited clients to kick back and enjoy brews from Athletic Brewing Co. on us while they got a sampling of the best freelancers available for hire on Upwork. We curated award winners, high performers, and top earners from around the world, then made getting to know them more fun than a game of beer pong.
Awards
6x One Show Shortlists
4x ADC Merits
4x ADC Shortlists
3x One Show Shortlists
Featured in Dieline, Packaging of the World
Photographer Jack Strutz
Upwork Brand Photography
Photographer Emily Shur
Upwork Animated YouTube series featuring real advice from freelancers for freelancers.
Upwork Social campaign to showcase freelancing as an alternative to the entry level nine to grind and help businesses connect with the new generation of talent
Hero Art direction, illustration, and packaging design. Hero’s launch campaign included an big activation celebrating “The Carbpocalypse” – a countdown to the end of carbs, was designed to be irreverent, unapologetic, and completely shareable, with social content that would kick off a new era of unbridled bread love. We collaborated with the talented musical artist Stella Bossi on the “Bye Carbs” track.
Impossible Foods Illustrations and patterns became an integral part of the brand. Especially when we had to bootstrap content. The first question everyone asked about Impossible is “So…what’s in it?” We made a simple video explaining all the ingredients that go into making Impossible™ Burger and the magic ingredient "Heme” which is what gives the burger the taste of meat and its red color. We created a character “baby heme” who everyone loved and became our mascot. From plushies to socks, Baby Heme is part of the Impossible family and even has its own IG @babyheme.
Impossible Foods 2019 Impact Report distributed at The UN Climate Change Conference COP 25
Impossible Foods Retail Launch Grandma’s House
Photographer Aubrie Pick
Impossible Foods Patty Pickup Party
Impossible Foods Wu-Tang in Space Eating Impossible Sliders
Career
I have experience in-house at start ups in food and technology and at publicly traded companies in tech. On the side I like to freelance for food brands, and brands by and for women. I love oat milk matcha lattes, road trips, boutique hotels, big ideas, Seinfeld, and you can email me here.
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• Concepted and art directed “Talent on Tap” enterprise gifting suite connecting talent with dream clients
• Art directed a brand photoshoot with 9 different sets and talent
• Concepted and art directed animated YouTube series, in addition to case study videos, and internal facing video comms
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• Designed packaging for retail products
• Developed illustrations, hand drawn animations, and icons, for web visuals as well as Gen-Z merch
• Concepting for a Studio 54 inspired launch event
• Developed art direction and graphics for launch video
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• Developed patterns and shapes that became part of the brand book
• Designed 2018 and 2019 Impact Report for both print and digital and accompanying social content
• Concepted, designed, and executed on the ground social coverage of retail launches in LA and NY
• Designed, and executed on the ground social coverage of Impossible Pork launch at CES 2020
• Concepted and art directed our first socially distant product launch for Impossible Patties
• Art directed and designed events and activations for international launches in Hong Kong, Singapore, and Macau
• Helped grow IG community from 50k to over 100k in the span of 6 months by sharing and interacting with UGC weekly on IG Stories
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Webster University